Portada Chicago 2026
Chicago is a top-three advertising market in the United States, and 56 Fortune 1000 corporations are headquartered in the Chicago area. That is why Portada is bringing its knowledge-sharing and networking platform to Chicago on March 17, 2026. Through case studies and deep dives into critical topics, leading brand practitioners will provide the most recent insights on marketing in a multicultural America.
Venue: Chicago Architecture Center
Date: March 17, 2026
Time: 8:00 am - 12:30 pm
Key Topics
• Tent pole events: The latest trends in consumer engagement.
• The New Majority: Marketing to Mexican American audiences.
• Food is Culture: How brands are refining their product mix and marketing plans.
• Marketing entertainment products in SoCal.
• Media buying and planning to engage Los Angeles' diverse growth audiences.
• NEW: Los Angeles Creator Showcase
Confirmed
Priscila Stanton
Nissin Foods
Mary Beth
Brown-Forman
Ariela Nerubay
Jumex USA
Thought Leaders Participating
Check Out the Agenda!
08:00 am
Registration Opens - Networking Coffee and refreshments
08:20 am
Welcome - Introduction
(Breakfast)
08:50 am
HEADLINE INTERVIEW:
Stacie Medley, Sr. Director, Integrated Media & Agency Relations, Kimberly Clark interviewed by Dana Bonkowski, Principal, dkb consulting
09:20 am
SOCCER WORLD CUP MARKETING: Pulling all the levers
MODERATOR: Mauricio Ramirez, Senior Brand Manager, Modelo Oro and Modelo Especial, Constellation Brands
PANELISTS: Cesar Lanuza, Channel Marketing Manager, Motorola Mobility (a Lenovo Company), Connor McDougal, Director, Integrated Media - Modelo, Initiative, and Grace Agostino, SVP of Sales & Corporate Communications, Nueva Network
09:50 am
MEDIA PLANNING AND BUYING: How Cultural Relevance Can Supercharge Your Buy
MODERATOR: Rogerio Alves, SVP, Digital Sales, MEDIACO
PANELISTS: John Marson, SVP, Managing Director, Horizon Media, Sergio Leon, SVP Group Creative Director, VML, and Sonia Morales, EVP, Head of Agile Planning, Starcom
10:15 am
NETWORKING BREAK
Coffee and refreshments
10:40 am
THE ALLURE OF COLLEGE SPORTS FOR SPORTS MARKETERS: Opportunities Reaped/Lessons Learned
Brian Brown, Director, Lifestyle and Experiential Marketing (Modelo), Constellation Brands in conversation with Marcos Baer, president, Portada
11:05 am
MARKETING TO THE CHICAGO SOCCER FAN: Opportunities and Challenges
Dan Cohen, Senior Director & Communications and Brand, Chicago Fire FC interviewed by César A. Lostaunau, Global Director, Workforce Engagement, Morningstar
11:30 am
CULTURAL FLUENCY: Brown-Forman’s Framework for Growth
MODERATOR: Robert Velez, Vice President, Inclusive Network, Vevo
PANELISTS: Amy D'Souza, Integrated Consumer Experience Director, US & Canada, Brown-Forman and Fabricia da Silva, Multi-Cultural Integrated Consumer Experience Manager, US Brown-Forman, and Lia Silkworth, EVP, Client Lead, Spark Foundry
12:00 pm
PORTADA CHICAGO AFTER-PARTY presented by VIVO Sports
1:00 pm
Adjournment
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Interested in Sponsoring/Questions?
If you’re interested in sponsoring the Marketing in Multicultural America Summit or have any questions, please fill out the form below. Our team will get in touch with you as soon as possible.
Frequently Asked Questions – Portada Chicago 2026
What is Portada Chicago 2026?
Portada Chicago 2026 is a half-day, in-person summit focused on marketing in a multicultural America. Through case studies, interviews and panels, senior brand and agency leaders share cutting-edge strategies on multicultural marketing, media innovation, creators, retail media and AI-driven media buying.
Who is hosting Portada Chicago 2026?
Portada is the organization behind Portada Chicago 2026.
Since its founding in 2003, Portada has become a leading platform in marketing, media and technology across the Americas, recognized for connecting the most influential decision-makers in the business ecosystem.
Through its global network of events, editorial content, professional community and market intelligence, Portada drives collaboration among brands, agencies, media companies and technology solution providers.
Its mission is to help marketing professionals grow, innovate and build strategic partnerships that accelerate business transformation and performance.
In addition to Portada Live Chicago, the organization produces international conferences, specialized industry research and the well-known Portada Council System, a community of senior marketing executives shaping best practices and innovation in the industry.
When is the event taking place?
Portada Chicago 2026 will take place on March 17, 2026, from 8:00 am to 12:35 pm.
Where will Portada Chicago 2026 be held?
The event will take place in Chicago, Illinois, USA. The specific venue is Chicago Architecture Center
Who should attend this event?
Portada Chicago 2026 is designed for:
Brand-side marketers and CMOs
Media, digital and multicultural marketing leaders
Agencies, publishers and tech platforms
MarTech, AdTech and data providers
If you are responsible for growth, brand strategy, or multicultural audiences in the U.S., this event is built for you.
What topics will be covered in the program?
The agenda focuses on multicultural and cross-cultural marketing in the U.S., including:
Cultural marketing and always-on brand building
Digital media innovations to engage diverse audiences
How creators are reshaping TV and advertising
Urban stadiums and sports as brand platforms
AI agents, the evolution of search and exploding retail media
Marketing films and entertainment to diverse audiences
The sample agenda from last year includes sessions such as “First-Rate Cultural Marketing in an Always-On World”, “Engaging Diverse Audiences: What’s Next in Digital Media Innovations?” and “Media Buying Amidst Breathtaking Disruption: AI Agents, Declining Traditional Search and Exploding Retail Media.”
Which thought leaders and brands are participating?
Portada Chicago 2026 features senior executives from leading brands, agencies and media companies, including organizations such as HP, Diageo, Cargill, Horizon Media, TelevisaUnivision, Warner Bros. Pictures, WorldCom OOH, Sabio, LAFC, Skyline Studios, Hola Mexico Film Festival, Curaçao and more.
How can I register or request more information?
You can request more information or express interest in attending by clicking the “Get More Information” button on the event page and completing the form. A member of the Portada team will follow up with details on attendance options, pricing and availability.
I’m a marketing solutions provider. How can I become a sponsor or partner?
If you are interested in becoming a sponsor, partner, or solution provider, use the form under “Interested in Sponsoring/Questions?” on the event page. The Portada team will contact you to discuss sponsorship packages, branding opportunities and curated meetings with pre-qualified decision makers.
What is the dress code?
The dress code is business casual. Most attendees are senior marketing and business leaders, so we recommend attire that is comfortable yet professional.
Are there discounted rates for brands, agencies or groups?
Portada often works with brand and agency delegates as well as partners who bring teams. If you are interested in group pricing or custom packages, mention this in the “Get More Information” form and the team will follow up with available options.
