Portada Los Angeles 2026
Los Angeles will be the epicenter of U.S. economic growth over the next decade and beyond. Already the world's third-largest metropolitan economy, the “City of Angels” will host three massive global events: the FIFA Soccer Men’s World Cup in 2026, the Super Bowl in 2027, and the Olympic Summer Games in 2028. This once-in-a-generation opportunity for brands will be capitalized on only by those who can connect with one of the most diverse communities on earth.
Portada Los Angeles will be dedicated to a thorough understanding of this once-in-a-lifetime opportunity for brand marketers.
Venue: Annenberg Beach House, Santa Monica
Date: June 4, 2026
Time: 8:15 am - 1:15 pm
Key Topics
• Tent pole events: The latest trends in consumer engagement.
• The New Majority: Marketing to Mexican American audiences.
• Food is Culture: How brands are refining their product mix and marketing plans.
• Marketing entertainment products in SoCal.
• Media buying and planning to engage Los Angeles' diverse growth audiences.
• NEW: Los Angeles Creator Showcase
Confirmed
Priscila Stanton
Nissin Foods
Javier Marin
Media Entrepreneur/Author of "Live from America"
Mary Beth O’Mara
Brown-Forman
Ariela Nerubay
Walker Advertising
Erik Thomas
Hyundai Motor America
Octavio Villalobos
Grupo Charly
Thought Leaders Participating
Check Out This Years Agenda!
8:00 am
Registration Opens - Networking Coffee and Refreshments
8:15 am
Welcome - Introduction
(Breakfast served)
9:00 am
LOS ANGELES GLOBAL TENTPOLE EVENTS: Actionable insights about marketing investments in the 2026 Soccer World Cup, 2027 Super Bowl, and the 2028 Summer Olympics.
Erik Thomas, Director, Experiential & Multicultural Marketing, Hyundai Motor America interviewed by Luis Segovia, Business Development & Strategic Partnerships US & LATAM, TL1
9:30 am
FOOD IS CULTURE: How a global food company is refining its product mix and marketing plans
Priscila Stanton, SVP Marketing, Nissin Foods, interviewed by Madeline Beniflah ,VP Integrated Strategy and Client Services, BARU Marketing and Media
9:55 am
SPOTLIGHT ON: Brand Integrations through In-Culture Sponsorships and Activations
Samuel Douek, Founder and Director, Hola Mexico Film Festival
10:05 am
SOCCER’S EXPANSION IN THE U.S.: Marketing strategies for brand growth
Javier Marin, Media Entrepreneur/Author of “ Live from America” in conversation with Jose Carlos Elizondo, CEO, Voit
10:35 am
NETWORKING BREAK
Coffee and refreshments
11:00 am
UNDERSTANDING THE MODERN LATINA: Rewriting what it means to be grounded, authentic, and on the rise in America
MODERATOR: Alex Hernandez, EVP, Enterprise Sales and Agency Partnerships, Nueva Network
PANELISTS: Linda Cavazos, Digital Content Creator, Jimena Aguilar, syndicated radio show host and Randy Gudiel, SVP, Media Director, Orci
11:25 am
FORTY MILLION CONSUMERS: Marketing to Mexican American audiences with culturally relevant storytelling
MODERATOR: Sandra Sánchez Ryan, SVP, Multimedia Sales, MediaCo
PANELISTS: Mary Beth O-Mara, Brand Director of Ready-to-Drink(RTD), Portfolio, Brown-Forman and Ariela Nerubay, Chief Brand Officer, Walker Advertising
11:50 am
SOCAL CREATOR SHOWCASE: Three creators representing an extremely diverse community. Plus a media buying leader explaining how creator marketing comes to life.
MODERATOR: Max Ramirez, Senior Director Content Marketing, MediaNews Group
PANELISTS: Philip Hernandez, Creator, Surf Photographer Claudia Acevedo, Creator Franchise Owner/Creator, Century 21, Jonathan Williams, Strategy Director, Initiative, additional speakers tba
12:20 pm
NETWORKING
Snacks and Refreshments
1:00 pm
Adjournment
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Interested in Sponsoring/Questions?
If you’re interested in sponsoring the Marketing in Multicultural America Summit or have any questions, please fill out the form below. Our team will get in touch with you as soon as possible.
Frequently Asked Questions – Portada Los Angeles 2026 - Where Marketing Innovators Meet
What is Portada Los Angeles?
The Summit is a half-day, in-person event hosted by Portada focused on how brands and agencies can meaningfully engage the diverse U.S. consumer marketplace (“New Majority”). The agenda covers case studies, panel discussions and deep dives into multicultural marketing, digital innovation, creator economy, sports marketing, AI & retail media.
Who is hosting Portada LA 2026?
Portada is the organization behind Portada Los Angeles 2026.
Since its founding in 2003, Portada has become a leading platform in marketing, media and technology across the Americas, recognized for connecting the most influential decision-makers in the business ecosystem.
Through its global network of events, editorial content, professional community and market intelligence, Portada drives collaboration among brands, agencies, media companies and technology solution providers.
Its mission is to help marketing professionals grow, innovate and build strategic partnerships that accelerate business transformation and performance.
In addition to Portada Live Chicago, the organization produces international conferences, specialized industry research and the well-known Portada Council System, a community of senior marketing executives shaping best practices and innovation in the industry.
When is the event taking place?
The Summit occurs on Thursday, June 4, 2026, from 8:00 am to 12:35 pm. The venue is currently listed as TBA (Los Angeles, CA).
Who should attend this event?
This event is designed for:
Brand marketers, CMOs, marketing & media decision-makers
Agency leadership and multicultural marketing teams
Media, tech and solution-providers focused on diverse audiences
If your role intersects with marketing to multicultural or multicultural-influenced consumer segments, this Summit is relevant.
What topics will be covered in the program?
Key topics for the day include:
“First-Rate Cultural Marketing in an Always-On World” – a headline interview.
Digital media innovation to engage diverse audiences.
How creators are redefining TV, streaming and advertising.
Urban stadium advertising, sports audiences and brand platforms.
Media buying disruption: AI agents, declining traditional search, exploding retail media.
Marketing films and entertainment to multicultural U.S. audiences.
What kind of networking opportunities are available?
The Summit provides opportunities to meet senior decision-makers from brands, agencies and media/tech firms in a curated, intimate setting. Breakfast, coffee breaks and snacks are included for informal networking.
How can I register or request more information?
You can request more information or express interest in attending by clicking the “Get More Information” button on the event page and completing the form. A member of the Portada team will follow up with details on attendance options, pricing and availability.
I’m a marketing solutions provider. How can I become a sponsor or partner?
If you are interested in becoming a sponsor, partner, or solution provider, use the form under “Interested in Sponsoring/Questions?” on the event page. The Portada team will contact you to discuss sponsorship packages, branding opportunities and curated meetings with pre-qualified decision makers.
You may also email [email protected] directly.
What is the dress code?
The dress code is business casual. Most attendees are senior marketing and business leaders, so we recommend attire that is comfortable yet professional.
Are there discounted rates for brands, agencies or groups?
Portada often works with brand and agency delegates as well as partners who bring teams. If you are interested in group pricing or custom packages, mention this in the “Get More Information” form and the team will follow up with available options.
