CDMX
Build High-Value Partnerships With Top Brands
Network face-to-face with top brand marketers and solution providers, participate in customized workshops, and gain actionable insights.
Venue: JW Marriott, Polanco
Date: April 10, 2025
Time: 8:00 am - 2:30 pm
Learn from Top Brand Marketers
Thought Leaders from a Wide Range of Industries — Here Are Just a Few of the Executives You’ll Connect With at the Event
Meet Decision-Makers from Top Brands
Connect directly with senior executives and decision-makers from leading brands in Mexico and Latin America.
Solve Real Business Challenges
Participate in customized workshops and sessions and find out how top brands are leveraging their insights and latest marketing technologies to stay ahead of the competition.
Fun and Productive Activities
Seating order at breakfasts, breaks ,VIP lunch and an Award Ceremony are designed to maximize knowledge-sharing and networking between marketing practitioners in a fun setting.
Unlock New Business Opportunities with Pre-Qualified Brand Decision Makers
An unparalleled opportunity for marketing service suppliers to connect with senior brand marketers from top companies in Mexico and Latin America.
- Guaranteed 1:1 Interactions with Decision Makers
- Showcase Your Expertise
- Expand Your Network
Agenda of Portada Live CDMX
The agenda of Portada Live CDMX is driven by the needs and challenges of the brand marketing community. It will include the below topics.
- D2C to Strategies for CPG Companies in Latin America, the State of the Art
- Using AI in the Different Stages of the Digital Marketing Journey
- Brand Marketer Challenges: Media Buying in the Age of Misinformation and Global Warming
- A 360 view of the Mexican Consumer. Cross-Sector Insights Hospitality and Consumer Packaged Goods
- Personalization in Communications and Advertising: Challenges and Opportunities
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… and much more to be revealed!
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Portada Awards 2025 – Honoring Excellence in Innovation & Strategy
Join us as we celebrate outstanding achievements in marketing, technology, and media at the Portada Awards 2025. This prestigious event honors visionary leaders and companies driving impact in key areas, including Best CTV Company, Best Audience Insights, and more.
Get the Most Out of Your Time
Keynote Sessions
Panel Discussions
Interactive Workshops
Check out the Agenda!
7:30 am
Registration
8:00 am
Breakfast
8:55 am
Welcome and Overview of Portada Live CDMX
Marcos Baer, president, Portada
9:00 am
BRAND MARKETER CHALLENGE: Media Buying in the Age of Misinformation and Global Warming
Moderator: Josue Roberto Reyes Cortes, Head of Strategy and Innovation for LATAM, OMD Worldwide
Speakers: Oscar Corro, Media & Digital Head, Opella and Andrea Vidales, Marketing & Comms Director, Plata Card
09:30 am
MEXICO 2025 AND BEYOND: The Impact of Cultural and Economic Trends on Marketing
Moderator: tba
Speakers: Enrique Cornish, CMO, BBVA, additional speakers tba
10:00 am
Coffee Break
10:30 am
A 360 VIEW OF THE MEXICAN CONSUMER. Cross-Sector Insights Hospitality and Financial Services
Moderator: Felipe del Sol, Senior Director, Ad Intelligence, Similarweb Speakers: Diana Rellstab, Director Field Marketing Operations, Marriott International in conversation with Diana Fierro, Digital Strategy Director, Banco Azteca
11:00 am
MULTI-PLATFORM ADVERTISING: What’s Next?
Moderator: Luis Mendizabal, Digital Lead, PHD
Speakers: Patty Iturbe, Media & Digital Manager, Opella and Mariana Trejo, Ecommerce Head, Opella
11:30 am
10-min Break
11:40 am
CONCURRENT WORKSHOPS
1. LEVERAGING COMPETITIVE AUDIENCE BEHAVIOUR AND ADVERTISING INTELLIGENCE
Brand Leader: Michelle Moncayo, Head of Marketing | Coach, Abercrombie & Fitch, Hollister, Brooks Brothers, Old Navy, Rapsodia|
Grupo Axo® and Jorge Vargas, Gerente de Medios, Nestle Solution Provider: Felipe del Sol, Senior Director, Ad Intelligence, Similarweb
2. OMNICHANNEL MARKETING: THE LATEST ON WHAT WORKS AND WHY
Brand Leader: Ubaldo Aguirre, Marketing Head, Unilever Food Solutions Solution Provider: Jose Luis Valdivielso, Advisor, Adcademy
3. LA UTLIZACION DE LA IA PARA MEJORAR EL FUNNEL DE CONVERSION
Brand Leader: Georgina DomĂnguez, Sr. Marketing Excellence & Shopper Head de Opella and Karla Gomez, Brand MKT Creative & Content Subdirector LatAm,Miniso ; Solution Provider: Javier Rosado, Partner & USA & Latam Marketing Solutions Strategy Lead, Llorente y Cuenca
4. D2C STRATEGIES FOR CPG COMPANIES IN LATIN AMERICA: THE STATE OF THE ART
Brand Leader: Ricardo Rey, DTC & DraftLine Director, ABInBev; Solution Provider: tba
Additional workshops to be announced.
1:00 - 2:30pm
VIP LUNCH + Award Ceremony
Get More Than Just Knowledge, Build Real Business Relationships
VIP 1:1 Meetings
Pre-scheduled meetings with executives tailored to your business needs.
Roundtable Discussions
Small, interactive sessions on key marketing challenges.
Networking Lunches and Coffee Breaks
Engage with peers in a casual setting to discuss ideas and explore new collaborations.
Premium Event Partners
