NYC

Join the Preeminent Event for Marketers in Multicultural America

Meet top brand marketers, media agencies and solution providers, participate in customized workshops, and gain actionable insights in New York City. CHECK OUT the last editions event recap!

Place: ILA Penthouse, NYC

Date: September 18, 2025

Time: 10:15 am - 5:30 pm

Delve into Essential Trends & Marketing Strategies to Thrive in Multicultural America

Thought Leaders from a Wide Range of Industries — Here Are Just a Few of the Executives You’ll Connect With at the Event.

Wilson CalilHP Latin America

Eva Sala-AmoravietaEVERSANA INTOUCH

Ricardo ReyAnheuser-Busch InBev

Emma VelezT-Mobile

Augusto RomanoDigo

Leslie ArredondoTikTok

Stephen PaezPublicis Media

Carrie SalmonHaleon

Jennifer GarciaPublicis Media

Alex MinicucciHorizon Media

Susana CoronaVerizon

Gabriela HarperZenith

“Portada’s intimate setting and curation of industry leaders lend themselves to deeper conversations and sharing of best-in-class work, insights, gripes, and ideas that leave us walking away smarter and better connected. Congratulations on another quality event!”

"It was awesome meeting everyone. I am grateful to Portada for all the connections and all the knowledge shared. Looking forward to staying in touch."

"Great meeting everybody. Wonderful discussions. Great event. Looking forward to the next one"

“The event was great- very productive for us- thank you for the opportunity!”

Meet Decision-Makers from Top Brands

Connect directly with senior marketing executives and Fortune 500 Companies

Solve Real Business Challenges

Participate in customized workshops and sessions and find out how top brands are leveraging their insights and latest marketing technologies to stay ahead of the competition

Fun and Productive

VIP lunch, workshops, breaks and Happy Hour are designed to maximize knowledge-sharing and networking in a fun setting.

Unlock New Business Opportunities with Pre-Qualified Brand Decision Makers

Unparalleled opportunity for marketing service suppliers to connect with senior brand marketers from top companies in the United States.

Guaranteed 1:1 Interactions with Decision Makers
Showcase Your Expertise
Expand Your Network

Agenda of Portada Live NYC

The agenda of Portada Live NYC is driven by the needs and challenges of brand marketing and media agency executives. As we are putting together a highly relevant program for Portada Live, Sept. 18, 2025 check out the exclusive recap of our last edition!

Get the Most Out of Your Time

Keynote Sessions

Panel Discussions

Interactive Workshops

Check out the Last Edition's Agenda!

10:15 am

REGISTRATION and Welcome Mixer

10:55 am

Welcome and Overview of Portada Live New York

11:00 am

Amplifying Multicultural Voices and Brands - Year Round

Speakers: Interviewer/Moderator: Jason Pascal, EVP, Global Artist & Label Partnerships, The Orchard

Panelists: Leslie Arredondo-Cordero, Lead, Commercial Music, Spanish Language LATAM & US Latin, TikTok, RaiNao, recording artist on Sonar/Rimas/The Orchard, Carol Castillo, Executive Director, Multicultural Pillar Lead, PhD, and Nelson Pinero, Senior Digital Director, Senior Partner, GroupM

11:30 am

PASSION POINT SPORTS: How Multicultural Audiences are Changing the Playing Field in US Sports Marketing

Moderator: Kevin Downey, Sr. Sales Director, Digo Hispanic Media

Speakers: Gustavo Cecilio, Head of Marketing (Sr. Director), Hispanic Business Unit, Pepsico Foods, and Kaio Philippe, CMO, Inter &Co

12:00 pm

VIP Lunch

12:55 pm

Announcement of the Winner of “Special Award: Experiential Multicultural Marketer of the Year”

1:00 pm

OOH MEDIA: Using Innovative Tech to Influence Purchase Behavior of the Multicultural Consumer

Speakers: Jonathan Mark, MD U.S. & Canada, WorldCom OOH, Vincent Lamazou, MD, Arcos Dorados and Susie Corona, Senior Director of Brand Marketing, Verizon

1:30 pm

THE NEW AMERICAN HOME BUYER: Brand New Research and Its Marketing Implications
Erin Siegel, Senior Director, Public Relations & Executive Communications, Century21 in conversation with Camilo Escalante, Executive Director of Diverse Segments, Guaranteed Rate

2:00 pm

Coffee Break

2:10 pm

Concurrent Workshops

1. Exploiting the Soccer Opportunity: Appealing to the U.S. youth soccer player and her families. Solution Provider: Jaime Cardenas, Partner, GotDigital Media Agency Leader: Alex Minicucci, VP, Diverse Omnichannel Investment, Horizon Media

2. The Hispanic Casual Gaming Audience: Capitalizing on the Opportunity Solution Provider: Warren Strifling, Sales Director & Co-Founder Portal Latino Media Agency Leader: Cristina Martinez, Senior Partner, Multicultural Director, Essence Mediacom

3. Marketing Digestive Health Solutions in the 50+ Age Group: Opportunities and Challenges Brand Leader: Carrie Salmon, Brand Lead Preparation H, Haleon Solution Provider: Nestor Perinot, CRO, Prisa Media USA

4. Minority Owned Media: Balancing Responsibility and Reach Media Agency Leader: Thomas Having, Vice President of Strategy, Zenith Solution Provider: Liz Blacker, EVP Strategy & Business Development, Sabio

5. Participant Perspectives: Shaping the Conversation Through Your Questions and Answers Coordinator: Justin Rivera, VP, Managing Director, Multicultural Business Solutions, Horizon Media

3:30 pm

A LATINA MAKING IT IN AMERICA: An Advertising Leader Shares Her Experience and Insights for Professional Growth Karina Dobarro, EVP, Managing Partner, Horizon Media interviewed by Liz Blacker, EVP Strategy & Business Development, Sabio

4:00 pm

Awards Ceremony

4:30 pm

Happy Hour presented by Digo

5:30 pm

Adjournment

Get More Than Just Knowledge, Build Real Business Relationships

VIP 1:1 Meetings

Pre-scheduled meetings with executives tailored to your business needs.

Roundtable Discussions

Small, interactive sessions on key marketing challenges.

Networking Lunches and Coffee Breaks

Engage with peers in a casual setting to discuss ideas and explore new collaborations.

NYC