NYC
Join the Preeminent Event for Marketers in Multicultural America
Meet top brand marketers, media agencies and solution providers, participate in customized workshops, and gain actionable insights in New York City.
Place: ILA Penthouse, NYC
Date: September 18, 2025
Time: 10:15 am - 5:30 pm
Delve into Essential Trends & Marketing Strategies to Thrive in Multicultural America
Thought Leaders from a Wide Range of Industries — Here Are Just a Few of the Executives You’ll Connect With at the Event.
Meet Decision-Makers from Top Brands
Connect directly with senior marketing executives and Fortune 500 Companies
Solve Real Business Challenges
Participate in customized workshops and sessions and find out how top brands are leveraging their insights and latest marketing technologies to stay ahead of the competition
Fun and Productive
VIP lunch, workshops, breaks and Happy Hour are designed to maximize knowledge-sharing and networking in a fun setting.
Unlock New Business Opportunities with Pre-Qualified Brand Decision Makers
Unparalleled opportunity for marketing service suppliers to connect with senior brand marketers from top companies in the United States.
- Guaranteed 1:1 Interactions with Decision Makers
- Showcase Your Expertise
- Expand Your Network
Agenda of Portada Live NYC
The agenda of Portada Live NYC is driven by the needs and challenges of brand marketing and media agency executives. As we are putting together a highly relevant program for Portada Live, Sept. 18, 2025 check out the exclusive recap of our last edition!
Get the Most Out of Your Time
Keynote Sessions
Panel Discussions
Interactive Workshops
Check out the Preliminary Agenda!
10:15 am
REGISTRATION and Welcome Mixer
10:55 am
Welcome and Overview of Portada Live New York
11:00 am
Amplifying Multicultural Voices and Brands - Year Round
Speakers: Interviewer/Moderator: “The Orchard”, Senior Executive (confirmed)
Panelists: Camilo Escalante, Executive Director of Diverse Segments, Guaranteed Rate and Carol Castillo, Executive Director, Multicultural Pillar Lead, PHD
11:30 am
PASSION POINT SPORTS: How Multicultural Audiences are Changing the Playing Field in US Sports Marketing Speakers: Gustavo Cecilio, Head of Marketing (Sr. Director), Hispanic Business Unit, PepsicoCoFoods, Kaio Philippe, CMO, Inter & Co, additional speakers tba
12:00 pm
VIP Lunch
1:00 pm
OOH Media: Leveraging Data to Connect the Dots-A Case Study - presented by WorldCom OOH Speakers: tba
1:30 pm
Nada Yada Yada: Creating and Communicating a Strong Value Proposition in the Prepaid Wireless Market Speakers: Interviewer/Moderator: tba Panelists: Javier Figueroa, Brand Marketing Director-Prepaid, T-Mobile (tbc) and Jessica Drake, Group Director, Digital Partnerships, Initiative (tbc)
2:00 pm
Coffee Break
2:10 pm
Concurrent Workshops 1. Exploiting the Soccer Opportunity: Appealing to the U.S. youth soccer player and her families. Solution Provider: Vicente Navarro, Partner, GotDigital Brand Leader: Wilson Santiago, Senior Multicultural Campaign Manager, Rocket Mortgage 2. Opportunities and Challenges in Engaging the Hispanic Consumer with Streaming Audio Media Agency Leader: tba Solution Provider: tba 3. Engaging the Casual Hispanic Gamer through In-App Advertising Solution Provider: Warren Strifling,Co-Founder, Portal Latino Media, Media Agency Leader: tba 4. Planning and Executing Inclusive Influencer Marketing Campaigns Brand Leader: Michael Kaye, Director of Brand Marketing & Communications, OkCupid Solution Provider: tba 5. Tech and Culture: In Search of Culturally Sensitive Advertising Technologies Brand Leader: US Portfolio Lead Consumer & Shopper Insights, Haleon * Check other options on page 5, Solution Provider: Executive, Mokamoto Worldwide 6. Untapped Opportunities for Healthcare Providers targeting Hispanics Solution Provider: tba Brand Leader: tba
3:30 pm
Award Ceremony
4:30 pm
Happy Hour
5:30 pm
Adjournment
Get More Than Just Knowledge, Build Real Business Relationships
VIP 1:1 Meetings
Pre-scheduled meetings with executives tailored to your business needs.
Roundtable Discussions
Small, interactive sessions on key marketing challenges.
Networking Lunches and Coffee Breaks
Engage with peers in a casual setting to discuss ideas and explore new collaborations.
Premium Event Partners
