NYC
Hosted by
Join the Preeminent Event for Marketers in Multicultural America
Place: One Hudson Square
75 Varick Street, NY, NY, 10013
Date: September 18, 2025
Time: 10:15 am - 6:00 pm
Delve into Essential Trends & Marketing Strategies to Thrive in Multicultural America
Thought Leaders from a Wide Range of Industries — Here Are Just a Few of the Executives You’ll Connect With at the Event.
Meet Decision-Makers from Top Brands
Connect directly with senior marketing executives and Fortune 500 Companies
Solve Real Business Challenges
Participate in customized workshops and sessions and find out how top brands are leveraging their insights and latest marketing technologies to stay ahead of the competition
Fun and Productive
VIP lunch, workshops, breaks and Happy Hour are designed to maximize knowledge-sharing and networking in a fun setting.
Unlock New Business Opportunities with Pre-Qualified Brand Decision Makers
Unparalleled opportunity for marketing service suppliers to connect with senior brand marketers from top companies in the United States.
- Guaranteed 1:1 Interactions with Decision Makers
- Showcase Your Expertise
- Expand Your Network
Agenda of Portada Live NYC
The agenda of Portada Live NYC is driven by the needs and challenges of brand marketing and media agency executives. As we are putting together a highly relevant program for Portada Live, Sept. 18, 2025 check out the exclusive recap of our last edition!
Get the Most Out of Your Time
Keynote Sessions
Panel Discussions
Interactive Workshops
Check out the Agenda!
10:15 am
REGISTRATION and Welcome Mixer
10:55 am
Welcome and Overview of Portada Live New York
11:00 am
THE ROLE OF AI: Engaging Diverse Audiences in 2026 and Beyond
presented by Horizon Media
Moderator: Karina Dobarro, EVP, Managing Partner, Horizon Media
Panelists: Mariana Magadan, VP, National Sales, Mundial Media and Domenic Venuto, EVP Chief Product & Data, Horizon Media
11:30 am
KEYNOTE INTERVIEW
Radhika Duggal, CMO, Major League Soccer
interviewed by Nestor Perinot, CRO, Prisa Media USA
12:00 pm
VIP Lunch
1:00 pm
2026 MEN’S SOCCER WORLD CUP: Different Approaches to Capitalize on the Opportunity
Moderator: Luis SolĂs, Chief Commercial Officer, Unidad Editorial USA
Panelists: Stephanie Eaddy, Cultural Marketing Lead, The Coca Cola Company and Tori Keichinger, VP Head of Marketing, CENTURY 21® Real Estate
1:30 pm
BUILDING A BRAND INTO CULTURE: Connecting with communities, places and spaces that drive relevance, salience and sales.
Moderator: Carol Castillo, Executive Director, Head of Cross Cultural, PHD
Panelists: Tracy Doyle, SVP, Brands in Culture, Diageo North America, Carolina Bernal, Managing Partner, Portal Latino Media, additional speakers, and Grace Agostino, VP Network Sales, Nueva Network
2:00 pm
Coffee Break
2:10 pm
Concurrent Workshops
1. Making the Case for Advertising to Diverse Audiences in the Current Environment
Media Agency Leader: Ronald Mendez, AEVP, Cultural Investment & Strategy Lead, WPP Media
2. Online Video Advertising Buying Trends in the News and Sports Categories
Media Agency Leader: Sarah Duffy, SVP Integrated Investment, Horizon Media
Solution Provider: Paul Jelinek, CBO, EX.CO
3. Tying CTV Advertising into Social Media for Better Digital Experiences
Media Agency Leader: Ricardo J. Yolas, Paid Social Campaign Manager, Publicis (tbc)
Solution Provider: tba
4 . Where is Programmatic Advertising headed?
Media Agency Leader: Monica Capelan, SVP Programmatic Investment, Horizon Media
Solution Provider: Andrew Polsky, CRO, Plural
5. Creators Take the Media Space: Trends to Take into Account for 2026
Media Agency Leader: Justin Rivera, VP, Multicultural, Horizon Media
Creator Space Leaders: Asher Lara, TikTok star, content creator, and actor, and Braden Blacker, The Content Code
3:45 pm
THE MEDIA PLAN OF THE FUTURE: Benefiting from Seismic Shifts in Technology and Consumer Behaviour
Moderator: Melvin Wilson, Founder, Plural
Speakers: Jessica Brown, MD, Director of Digital Investment, WPP, Media and David Queamante, SVP, Design, Multicultural, UM
4:15 pm
SPORTS PROPERTIES: The latest in in-stadium amenities and their appeal to brands
A fireside chat between Ramon Rodriguez, VP Sports and Entertainment, JPMorgan Chase & Co., and Ara Sarajian, VP, Stadium Partnership Development, NYFC
4:45 pm - 6 pm
HAPPY HOUR
6:30 pm - 9 pm
PORTADA LIVE AFTER PARTY @ Terminal 5 presented by Men in Blazers (RSVP required)
Hosted by Roger Bennett. Special appearances will include Michael Bradley of the New York Red Bulls, Emil Forsberg of the New York Red Bulls, Josh Hart of the New York Knicks, and Karl-Anthony Towns of the New York Knicks.
Get More Than Just Knowledge, Build Real Business Relationships
VIP 1:1 Meetings
Pre-scheduled meetings with executives tailored to your business needs.
Roundtable Discussions
Small, interactive sessions on key marketing challenges.
Networking Lunches and Coffee Breaks
Engage with peers in a casual setting to discuss ideas and explore new collaborations.
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