Portada Live NYC 2026
Join the Preeminent Event for Marketers in Multicultural America
Place: Jay Conference Chelsea
Date: September 17, 2026
Time: 9:45 am - 4:45 pm
Knowledge sharing and Networking at its best!
6
Sessions on Brand Marketer Challenges
4
Networking Functions
(including VIP Lunch)
6
Customized Workshops
Topics we will be dissecting:
- Does inclusive marketing generate higher ROI’s?
- What culturally fluent content looks like
- Marketing to budget-conscious Gen Z consumers
- The growth of soccer in the U.S: Insights and lessons from the World Cup
- Retail media/E-Commerce marketing for growth audiences
- How sports are changing the way media is planned and bought
- 2028 Olympics: A look at data visualization and its implications for marketing
….and much more!
Confirmed
Priscila Stanton
Nissin Foods
Javier Marin
Media Entrepreneur/Author of "Live from America"
Mary Beth O’Mara
Brown-Forman
Ariela Nerubay
Walker Advertising
Erik Thomas
Hyundai Motor America
Octavio Villalobos
Grupo Charly
Delve into Essential Trends & Marketing Strategies to Thrive in Multicultural America
Thought Leaders from a Wide Range of Industries — Here Are Just a Few of the Executives You’ll Connect With at the Event.
Meet Decision-Makers from Top Brands
Connect directly with senior marketing executives and Fortune 500 Companies
Solve Real Business Challenges
Participate in customized workshops and sessions and find out how top brands are leveraging their insights and latest marketing technologies to stay ahead of the competition
Fun and Productive
VIP lunch, workshops, breaks and Happy Hour are designed to maximize knowledge-sharing and networking in a fun setting.
Unlock New Business Opportunities with Pre-Qualified Brand Decision Makers
Unparalleled opportunity for marketing service suppliers to connect with senior brand marketers from top companies in the United States.
- Guaranteed 1:1 Interactions with Decision Makers
- Showcase Your Expertise
- Expand Your Network
Agenda of Portada Live NYC
The agenda of Portada Live NYC is driven by the needs and challenges of brand marketing and media agency executives. As we are putting together a highly relevant program for Portada Live, Sept. 18, 2025 check out the exclusive recap of our last edition!
Get the Most Out of Your Time
Customized Workshops
Concurrent Workshops
Curated Seating Order at Lunch
Fun and Networking
Check Out the Agenda!
9:45 am
REGISTRATION and Welcome Mixer
10:35 am
Welcome and Overview of Portada Live New York
10:45 am
ACTIONABLE INSIGHTS: Lessons from the 2026 Men’s Soccer World Cup
Moderator: Robert Velez, VP of Inclusive Sales & Marketing, Vevo
Panelists: Priscilla Flores Dohnert, Brand Director, Gran Centenario Tequila, Proximo Spirits and Ricardo Aspiazu, SVP, Creative & Brand Design, Verizon
11:15 am
INCLUSIVE MARKETING: Does it generate higher ROIs? How can it be repositioned so that it is a priority for brands?
Diana Rojas, Head of Brand & Content Marketing LATAM USH IN & ROW, Audible in conversation with Christine Fernandez, Director, Multicultural, WPP Media
11:45 am
DEVELOPING A NEW BLUEPRINT: How sports are changing the way media is planned and bought
Moderator: Rogerio Alves, SVP, Digital Sales, MediaCo Holding Inc.
Speakers: Justin Bennett, Director, Sports Investment & Partnerships, WPP Media, Charlotte Suozzi, Associate Director, Digital Investments, Havas Media, and Laura Saldana, Marketing Director, additional speakers tba
12:15 pm
VIP Lunch presented by HRN
1:20 pm
DATA VISUALIZATION: Making data tangible, from the Olympics to the Subway
Speaker: Jason Forrest, Founder & Founder Jason Forrest Agency and Data Vandals
1:50 pm
CULTURALLY FLUENT CONTENT: What it looks like
Moderator: Alex Hernandez, EVP, Enterprise Sales & Agency Partnerships, Nueva Network
Panelists: Patricia Melo, Brand Director - Upper GI, Haleon , Rose Sanchez, SVP of Media & Partnerships, Walton Isaacson, and Karina Dobarro, EVP, Managing Partner, Horizon Media and
2:20 pm
Coffee Break
2:30 pm
Concurrent Workshops
1. Data is audiences and audiences are people. Best data practices to engage multicultural audiences.
Media Agency Leader: Maria Ramirez, VP, Multicultural Investment & Innovation, Publicis MediaSolution Provider: Luis Segovia, Business Development & Strategic Partnerships, TL1
2. Marketing and advertising to budget-conscious Gen Z consumers
Media Agency Leader: Cristina Martinez, Group Director, Planning Lead & Head of Multicultural, WPP Media and Erin Siegel, Senior Director of Brand Communications, Century 21
3. Demystifying advertising investment in small and underutilized media (SUM)
Media Agency Leader: David Queamante, SVP, Design, Growth Audiences, UM
4. 2027 Media Buying Trends: Opportunities and Challenges
Media Agency Leaders: Monica Capelan, SVP Programmatic Investment, Horizon Media and Sarah Duffy, SVP Integrated Investment, Horizon Media
Solution Provider: Dara Kalvort, VP, Digital Sales & Strategy, StreamGuys
5. Retail media/E-Commerce marketing for growth audiences.
Media Agency Leader: Justin Rivera, VP, Multicultural, Horizon Media
4:00 pm
Farewell Mixer
4:40 pm
Adjournment
Get More Than Just Knowledge, Build Real Business Relationships
VIP 1:1 Meetings
Pre-scheduled meetings with executives tailored to your business needs.
Roundtable Discussions
Small, interactive sessions on key marketing challenges.
Networking Lunches and Coffee Breaks
Engage with peers in a casual setting to discuss ideas and explore new collaborations.
Premium Event Partners
Don’t miss out on the opportunity to connect with industry leaders and gain strategic insights to transform your marketing.
Frequently Asked Questions – Portada Live NYC 2026
What is Portada Live NYC 2026?
Portada Live NYC 2026 is the flagship U.S. event by Portada, bringing together senior marketing, media and tech executives to share case studies, insights and networking around marketing to diverse and growth audiences in the U.S.
Who is hosting Portada Live NYC 2026?
Portada is the organization behind Portada Live NYC 2026.
Since its founding in 2003, Portada has become a leading platform in marketing, media and technology across the Americas, recognized for connecting the most influential decision-makers in the business ecosystem.
Through its global network of events, editorial content, professional community and market intelligence, Portada drives collaboration among brands, agencies, media companies and technology solution providers.
Its mission is to help marketing professionals grow, innovate and build strategic partnerships that accelerate business transformation and performance.
In addition to Portada Live Chicago, the organization produces international conferences, specialized industry research and the well-known Portada Council System, a community of senior marketing executives shaping best practices and innovation in the industry.
When is the event taking place?
The event is scheduled for Thursday, September 17, 2026 in New York City, NY.
Who should attend Portada Live NYC 2026?
Attendees include:
Brand-side marketing and media decision-makers (CMOs, Heads of Multicultural Marketing, Growth Marketers)
Agency leaders in media, multicultural marketing, influencer / creator marketing
Technology and solution-providers in AdTech/MarTech, multicultural data & insights
Media companies, publishers and platforms targeting diverse U.S. audiences
What topics will be covered in the program?
Features & topics include:
Keynote sessions and case-studies on marketing to diverse U.S. audiences
Concurrent interactive workshops (typically 80-minute deep-dives) focused on topics such as AI + media buying disruption, creator economy, sports/entertainment marketing, CTV/OTT trends, programmatic strategies.
Networking opportunities including VIP lunch, coffee breaks, happy hour.
What networking opportunities does the event offer?
The event offers multiple structured formats for connection including:
Pre-scheduled 1:1 meetings between solution-providers and brand marketers (via Portada Connect)
Workshops and roundtables with small groups for peer-to-peer discussions
Networking lunch, coffee breaks and post-event happy hour to foster informal conversations
How can I register or request more information?
You can request more information or express interest in attending by clicking the “Get More Information” button on the event page and completing the form. A member of the Portada team will follow up with details on attendance options, pricing and availability.
I’m a marketing solutions provider. How can I become a sponsor or partner?
If you are interested in becoming a sponsor, partner, or solution provider, use the form under “Interested in Sponsoring/Questions?” on the event page. The Portada team will contact you to discuss sponsorship packages, branding opportunities and curated meetings with pre-qualified decision makers.
What is the dress code?
The dress code is business casual. Most attendees are senior marketing and business leaders, so we recommend attire that is comfortable yet professional.
Are there discounted rates for brands, agencies or groups?
Portada often works with brand and agency delegates as well as partners who bring teams. If you are interested in group pricing or custom packages, mention this in the “Get More Information” form and the team will follow up with available options.