Los Angeles
Corporate America’s growth is a function of effective marketing to the New Majority of diverse consumers in the U.S., and nowhere is this more evident than in Southern California. Portada returns to Los Angeles for a new edition of its annual event, which gathers senior marketing and advertising decision makers in the City of Angels.
Venue: Beach House, Santa Monica
Date: June 4, 2025
Time: 8:00 am - 12:35 pm
Thought Leaders Participating
Preliminary Agenda
08:00 am
Registration Opens
08:20 am
Welcome - Introduction
(Breakfast served)
08:50 am
HEADLINE INTERVIEW: First-Rate Cultural Marketing in an Always-On World Salvador Padron, Global VP Marketing, Don Julio, Diageo interviewed by Pat Aviles, VP Brand Engagement & Merchandise, LAFC
09:20 am
ENGAGING DIVERSE AUDIENCES: What’s next in digital media innovations?
MODERATOR: Diana Sheehan, Managing Director Paid Media, Sensis
SPEAKERS: Randy Gudiel, SVP, Media Director, Orci, and Karina Dobarro, EVP, Managing Partner, Horizon Media and Jesus Chavez, President and General Manager, Los Angeles, TelevisaUnivision
09:45 am
Rewriting the Script: How Creators Are Redefining Television and Advertising
MODERATOR: Liz Blacker, EVP, Global Sales & Marketing, Sabio
PANELISTS: Kristi Chiou, Content Operations Manager, Creator Television and Jenny Lorenzo, Content Creator and Producer
10:10 am
URBAN STADIUMS: Where Brands Own the Field
presented by WorldCom OOH
SPEAKERS: Marcelo Fiore, Sr. Director of Business Development Americas, WorldCom OOH, Peter Kazanjian, Sales Director, WorldCom OOH and Gabriela Trench VP Client Services, Dentsu (Mastercard account)
10:50 am
NETWORKING BREAK
Coffee and refreshments
11:05 am
MEDIA BUYING AMIDST BREATHTAKING DISRUPTION: AI Agents, Declining Traditional Search and Exploding Retail Media
Karolina Tuszewicka Martínez, Head of Media North America and Latin America, HP interviewed by Liz Blacker EVP, Global Sales & Marketing, Sabio
11:30 am
Marketing Films to Diverse Audiences in the United States, presented by Hola Mexico Film Festival
Samuel Douek, Founder & Director at Hola Mexico Film Festival in conversation with Carlos Salcines,VP Multicultural Marketing, Warner Bros. Pictures.
11:50 am
NETWORKING Snacks and Refreshments
12:35 pm
Adjournment
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If you’re interested in sponsoring the Marketing in Multicultural America Summit or have any questions, please fill out the form below. Our team will get in touch with you as soon as possible.